The ceremony was officiated by UUM Vice-Chancellor, Prof. Dato' Seri Dr. Mohamed Mustafa Ishak. Also present were the Deputy Vice-Chancellor (Research and Innovation), Prof. Dr. Noor Azizi Ismail; the Director of UUM Press, Dr. Ram Al-Jaffri Saad and senior university officials.
Speaking at the ceremony, the Vice-Chancellor stressed that as academics, publishing a 'masterpiece' or 'magnum opus', which can be used as a reference source, is crucial.
"However, writing requires passion, and this needs to be done without expecting any reward so that the knowledge acquired can be shared with others. A writer needs to publish high-impact work that can attract the attention of readers.
Moreover, Prof. Dato' Seri added that, UUM Press needs to diversify the types of publications by publishing not only academic works but other genre as well.
He said, this year UUM Press has started publishing creative works such as novels, motivational books, poems and rhymes, Q & A books and general interests books to generate more income.
He added that UUM Press should also publish works of fiction that has become a phenomenon among the younger generation Y.
At the same event, Prof. Dato' Seri launched the preliminary groundworks for the Northern Book Fair: Discover UUM 2016 which will take place from 20 to 26 March at the Foyer of Sultanah Bahiyah Library. He also launched the Creative Imprint book, another publication of UUM Press.
The Director of UUM Press, Dr Ram Al-Jaffri said, UUM Press has always taken great care to ensure that the titles published are of high quality.
UUM Vice-Chancellor also presented the Best Journal Award (Social Science Category & Science and Technology Category), Best Book Award (Original Work, Edited Work and Creative Work), Best Partner Award (Printer), Best Partner Award (Distributor) and Top Royalty Earner Award 2015.
The event concluded on a high note as a total of 16 UUM Press staff received various awards for the Best Book Editor, Best Journal Editor, Best Designer, Best Productivity Staff, Best Sales Staff, Best Book Cover Design, Best Administrative Staff, Best Support Staff, Loyal Service Award and Staff of The Year.
Translated by Nur Ida Faradilla binti Aziz
CORPORATE COMMUNICATION UNIT
UNIVERSITI UTARA MALAYSIA
TEL.: 04-928 3042/3047/3050
FAX: 04-928 3053
FACEBOOK: Universiti Utara Malaysia (Official FB)