The production of "The Rejection" is part of the Corporate Social Resposibility (CSR) component inserted in the module of the Bachelor of Creative Industries Management programme at Universiti Utara Malaysia (UUM), which is currently being pursued by a group of creative industry practitioners.
The 15-minute documentary is produced by fellow actor Pekin Ibrahim who is also the narrator in the documentary, spent three days living and wallowing in the lives of a homeless person in order to research and give life to the punk character that he portrays.
Pekin Ibrahim directed The Rejection documentary with the help of two assistant directors, Mr. Hafiz and Ms Adiba Yunus together with other technical crew under the supervision of Mr. Raja Mukhriz who incidentally is the producer. Production began as soon as they received the vote of confidence from the Project Coordinator, Mr. Mohd Idzwan Yacob who represented UUM.
UUM Vice-Chancellor, Prof Dato 'Seri Dr Mohamed Mustafa Ishak said to compete and succeed in the creative industries, the product should be close to the heart of the community and different from the other products.
"The slogan that we must carry is "make a difference”. This is what we wish for and hope to produce through the BCIM programme. We want to groom the talents and produce individuals who can take advantage of the power of imagination and knowledge in order to expand the creative industry, "he said at the launch of The Rejection at Cafe Screen, Ukay Boulevard, Ulu Klang, Selangor yesterday afternoon.
He further added that the documentary which exposes audiences to the existence of the punk sub-culture amongst the homeless living in the streets of Kuala Lumpur hopes to spur efforts to continue assisting and addressing the issues of homelessness more seriously.
"I am proud that the University can witness a positive start on the development of the students in this group that comprise of individuals with diverse background and creative art talents in areas such as music, film, media and incorporate their talents in these areas to produce quality product and make a major impact on society, "he said.
Meanwhile BCIM programme coordinator for the Distance Education (DE) mode, Mr. Mohd Idzwan Yakob said the project differs from the usual projects carried out in a way where the industry players become the benchmark indicators in producing high-quality and creative works.
"Aspects of research and issues highlighted make the end product unique," he explained.
The event was also attended by the Dean of the School of Multimedia Technology and Communication (SMMTC), Dr. Norsiah Abdul Hamid.
Translated by Mahaliza Mahadhir
CORPORATE COMMUNICATION UNIT
UNIVERSITI UTARA MALAYSIA
TEL.: 04-928 3042/3047/3050
FAX: 04-928 3053
FACEBOOK: Universiti Utara Malaysia (Official FB)