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UUM Latest News

Vice-Chancellor Shares His Vision With New Students

20 September 2017
Vice-Chancellor Shares His Vision With New Students

UUM ONLINE: A total of 111 new UUM second intake students admitted to the First Semester of the 2017/2018 Sess...

UUM Establishes Cooperative Link With Nazarbayev University, Kazakhstan

13 September 2017
UUM Establishes Cooperative Link With Nazarbayev University, Kazakhstan

UUM ONLINE: Kazakhstan - The Vice-Chancellor, Prof. Dato' Seri Dr Mohamed Mustafa Ishak, paid a courtesy call ...

UUM Attains Prestigious GIFA Award For The Third Time

13 September 2017
UUM Attains Prestigious GIFA Award For The Third Time

UUM ONLINE: 6 September - Universiti Utara Malaysia (UUM) once again attained an international recognition whe...

New Students Are Urged To Be Prepared For Industry 4.0

13 September 2017
New Students Are Urged To Be Prepared For Industry 4.0

UUM ONLINE: The new students of the university were urged to prepare themselves by mastering a variety of skil...

Meet And Greet Session Gives Parents, Guardians, And New Students A Better Under...

06 September 2017
Meet And Greet Session Gives Parents, Guardians, And New Students A Better Understanding Of UUM

UUM ONLINE: 6 August - Parents and guardians of the First Semester students of the Universiti Utara Malaysia ...

UUM Is The University Of Choice For 4,957 New Students Admitted To The First Sem...

06 September 2017
UUM Is The University Of Choice For 4,957 New Students Admitted To The First Semester Of The 2017/2018 Session

UUM ONLINE: Universiti Utara Malaysia (UUM) has continued to be the university of choice for students wishing ...

THE VICE-CHANCELLOR’S AIDILADHA 1438H MESSAGE

30 August 2017
THE VICE-CHANCELLOR’S AIDILADHA 1438H MESSAGE

UUM ONLINE: THE VICE-CHANCELLOR’S AIDILADHA 1438H MESSAGE السلام عليكم ورحمة الله وبركاته الله أكبر ...

UUM Receives A 4-Star QS Rating

29 August 2017
UUM Receives A 4-Star QS Rating

UUM ONLINE: Universiti Utara Malaysia (UUM), for the very first time, received an overall rating of Four Stars...

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UUM - Cinta Pertama

Events & Activities

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04 Oct 2017 - 05 Oct 2017

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27 Nov 2017 - 28 Nov 2017

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30 Nov 2017 - 02 Dec 2017

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04 Dec 2017 - 07 Dec 2017

"THE REJECTION" ADDRESSES THE PRESENCE OF THE PUNK SUB-CULTURE AMONGST THE HOMELESS IN METROPOLITAN KUALA LUMPUR

The production of "The Rejection" is part of the Corporate Social Resposibility (CSR) component inserted in the module of the Bachelor of Creative Industries Management programme at Universiti Utara Malaysia (UUM), which is currently being pursued by a group of creative industry practitioners.

The 15-minute documentary is produced by fellow actor Pekin Ibrahim who is also the narrator in the documentary, spent three days living and wallowing in the lives of a homeless person in order to research and give life to the punk character that he portrays.

Pekin Ibrahim directed The Rejection documentary with the help of two assistant directors, Mr. Hafiz and Ms Adiba Yunus together with other technical crew under the supervision of Mr. Raja Mukhriz who incidentally is the producer. Production began as soon as they received the vote of confidence from the Project Coordinator, Mr. Mohd Idzwan Yacob who represented UUM.

UUM Vice-Chancellor, Prof Dato 'Seri Dr Mohamed Mustafa Ishak said to compete and succeed in the creative industries, the product should be close to the heart of the community and different from the other products.

"The slogan that we must carry is "make a difference”. This is what we wish for and hope to produce through the BCIM programme. We want to groom the talents and produce individuals who can take advantage of the power of imagination and knowledge in order to expand the creative industry, "he said at the launch of The Rejection at Cafe Screen, Ukay Boulevard, Ulu Klang, Selangor yesterday afternoon.

He further added that the documentary which exposes audiences to the existence of the punk sub-culture amongst the homeless living in the streets of Kuala Lumpur hopes to spur efforts to continue assisting and addressing the issues of homelessness more seriously.

"I am proud that the University can witness a positive start on the development of the students in this group that comprise of individuals with diverse background and creative art talents in areas such as music, film, media and incorporate their talents in these areas to produce quality product and make a major impact on society, "he said.

Meanwhile BCIM programme coordinator for the Distance Education (DE) mode, Mr. Mohd Idzwan Yakob said the project differs from the usual projects carried out in a way where the industry players become the benchmark indicators in producing high-quality and creative works.

"Aspects of research and issues highlighted make the end product unique," he explained.

The event was also attended by the Dean of the School of Multimedia Technology and Communication (SMMTC), Dr. Norsiah Abdul Hamid.

Translated by Mahaliza Mahadhir

 

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